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Founded in 2011 by graphic design graduate Alaa Balkhy, Fyunka is a Jeddah based fashion line featuring quirky illustrations and designs. Largely influenced by pop culture and inspired by Khaleeji insights, her artworks are featured on bags, totes, notebooks, t-shirts and everything cute and pretty!
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Fyunka, "Bow" in Arabic, is the brain child of talented Jeddah based designer Alaa Balkhy. A design graduate from from Dar Alhekma College, she launched the womens fashion label Fyunka in 2011. Her first design was a tote bag with an illustration of a Hermes Birkin bag with the caption “Baba Abgha Birkin” (Translation: Daddy I want a Birkin). The illustration went viral and was shared on social networking sites and featured in Khaleejesque, (a Kuwait-based magazine and blog). Growing up between Canada and Jeddah, her quirky artworks and witty Arabic quotes are inspired by Khaleeji insights and contemporary pop culture and feature on womens fashion, bags, shoes, homeware, iPhone cases and more. Using canvas, PVC and leather, she creates pieces that she believes are an extension of young women, their personality and their style.
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